Fuji, his Toyota sports car, his Lincoln Continental with its personalized license plate that he keeps in the United States where he has two apartments, one in New York and another in Hawaii.įor all the self-advertising, and for every time Morita finishes an anecdote with “and I was right,” there are many sections of the book that will strike a sympathetic chord with Americans critical of their business leaders. Then there is the blue Mercedes he takes to his chalet near Mt. Trade Representative Bill Brock, and so on all the way down to an unidentified member of the Rothschild family, whom he chastised for believing that he, the chairman of the Sony corporation, might be wealthy.īut just in case the reader may think Morita is poor, there are several references to the U.S.-built corporate jet and the French helicopter at Morita’s disposal.
Most of the remaining 250 pages, however, consist of recollections of what the author told President Reagan, Henry Kissinger, Secretary of State George Shultz, former Secretary of the Treasury Michael Blumenthal, ex-U.S. Reona (Leo) Esaki, a senior researcher at Sony, invented the diode for which he later won a Nobel Prize in physics. It was in those early days when Sony was attempting to commercialize the transistor, that Dr. The magnitude of Sony’s later successes in selling high-quality home appliances is all the more impressive when one finds out that among Sony’s first products was a primitive heating pad, a rice cooker that did not work, and a tape recorder that used paper tapes because quality plastic was unavailable. One of these is a 50-page section devoted to Sony’s early days.
But “Made in Japan” is not without redeeming passages.
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